Design, Content or Something Else?
Jeffrey Zeldmen says that the content is the most important aspect of any site. He has a point – we don’t go to websites to enjoy the design or appreciate the usability of the navigation.
I agree with Zeldmen in part, I don’t believe that websites need to “wow” you with their design. I mean, if I wanted to look at great design I would visit a gallery! I think a design should be seen and not heard – it should support the content and not take your attention away from its message.
In truth, most people go online with a purpose. They may search or return to their favourite websites because they want to find something specific. And they want to find it as quickly and effortlessly as possible – without thinking almost.
A poorly designed website will make you think so much it will probably give you a headache! Design is therefore critical and in my opinion, has equal importance to the content. I don’t mean beautiful, artistic design but good structure, layout and navigation.
If a website fails on any of these three things, I might as well be looking at a page of gobbledegook because I won’t be able to find what I am looking for!
